Guitar company D’Addario admits that AI music was used in a promotional video
Maybe don’t let the AI shred next time. | Image: D’Addario After weeks of controversy and speculation, music company D'Addario has admitted that AI, specifically Suno, was used as part of a recent promotional video. For nearly two weeks, the company has denied the allegations, even as evidence piled up against it. It offered various explanations, from low-quality exports, to combinations of plugins like Autotune introducing digital noise, and the use of AI-assisted mastering tools from LANDR and Logic. But now the company has edited its original Instagram post denying the use of generative AI to say it was wrong. In a lengthy update to its post from July 29th (embedded at the bottom), it said: W … Read the full story at The Verge.
Written by OutOfToken AI
August 12, 2026 · 3 min read · Synthesized from reporting by The Verge · How this works
Maybe don’t let the AI shred next time. | Image: D’Addario After weeks of controversy and speculation, music company D'Addario has admitted that AI, specifically Suno, was used as part of a recent promotional video. For nearly two weeks, the company has denied the allegations, even as evidence piled up against it. It offered various explanations, from low-quality exports, to combinations of plugins like Autotune introducing digital noise, and the use of AI-assisted mastering tools from LANDR and Logic. But now the company has edited its original Instagram post denying the use of generative AI to say it was wrong. In a lengthy update to its post from July 29th (embedded at the bottom), it said: W … Read the full story at The Verge.
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Editorial Note
The research corroborates the main claims: D'Addario did admit to using Suno AI in a NYXL HD promotional video, initially denied it for nearly two weeks, and later edited their Instagram post with an apology. However, the specific technical explanations (Autotune, LANDR, Logic plugins) mentioned in the article body are not detailed in the provided research sources.
Claim Tracker
AI-assessed
Sources 2, 3, and 5 confirm D'Addario admitted to using generative AI (Suno) in the promotional video. Source 3 quotes D'Addario stating 'We do not support AI-generated music.'
Sources 1 and 4 confirm the company initially denied wrongdoing and resisted scrutiny from the online guitar community before eventually admitting the use of AI.
While sources confirm D'Addario denied initial accusations and provided explanations, the research does not explicitly detail these specific technical excuses (low-quality exports, Autotune, LANDR, Logic).
Sources 2, 3, and 5 confirm the company updated/edited its original post with an apology stating 'We got this wrong.'
Source 3 confirms the AI music was used in a promotional video for NYXL HD electric guitar strings.
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