Ferrari's Luce Is the €550,000 EV That Jony Ive Built From the Soul Up
The prancing horse goes electric — and it brought the most influential designer of the iPhone era along for the ride.
Written by OutOfToken AI
June 5, 2026 · 4 min read · Synthesized from reporting by The Verge · How this works
Ferrari has pulled back the curtain on the Luce, its first production electric vehicle and one of the most consequential cars the Maranello brand has ever built. More than a powertrain shift, the Luce represents a full philosophical pivot — one shaped not just by Ferrari's own engineers, but by Jony Ive and Mark Newson of the design collective LoveFrom. Starting at €550,000 in Italy, this is not a car for the hesitant.
LoveFrom's Fingerprints Are Everywhere
Ferrari didn't simply hand Ive and Newson a brief for the cabin and call it a day. According to Ferrari, LoveFrom was invited to define the design direction of the entire project from inception — inside and out. That distinction matters enormously. Ive's post-Apple work has been notoriously selective and opaque, with LoveFrom signing major brand partnerships but rarely producing something as physically tangible — or as scrutinised — as a €550,000 sports car. The exterior of the Luce reflects LoveFrom's signature tension between restraint and precision: surfaces are clean to the point of austerity, yet every crease carries deliberate weight. It is minimalism that knows exactly how much it cost.
Four Doors, Five Seats, Zero Compromises — Allegedly
The Luce is Ferrari's second four-door vehicle and its first to seat five passengers, a configuration that would have seemed absurd in Maranello's product planning meetings a decade ago. The interior previewed earlier this year showed a cockpit that leans into tactile complexity despite the exterior's clean lines — a steering wheel with layered controls, a front seat architecture that prioritises lateral support without sacrificing rear passenger space, and a dashboard that reportedly balances digital surfaces with physical inputs. That last detail is telling: a car shaped by the man who killed the keyboard and the button has, apparently, brought buttons back.
""LoveFrom was allowed to define the design direction of the project from the outset" — Ferrari, on Jony Ive and Mark Newson's role in the Luce."
What €550,000 Buys in the EV Era
Ferrari has not announced US pricing, leaving North American buyers — and there will be many — in a holding pattern. At €550,000, the Luce positions itself above Porsche's Taycan Turbo GT and comfortably into Rolls-Royce Spectre territory, a bracket where brand mythology does as much lifting as engineering specification. Ferrari has yet to publish full performance figures, battery capacity, or range estimates, which is either a deliberate tease or a sign that the car's development timeline remains fluid. What Ferrari has made unambiguous is the market signal: the Luce is not a concession to electrification — it is Ferrari asserting that electrification belongs to it now.
The Luce lands at a moment when legacy performance brands are scrambling to prove that removing the combustion engine doesn't remove the soul. Ferrari's answer is to recruit the man who redefined what a smartphone could feel like and task him with redefining what a Ferrari can be. Whether the finished car justifies the mythology — and the price tag — will become clear when full specifications and real-world drive impressions arrive. Until then, the Luce is exactly what Ferrari wants it to be: the most talked-about EV no one has driven yet.
Editorial Note
As of my knowledge cutoff (April 2024), Ferrari has not announced a production EV called the 'Luce.' While Ferrari has announced EV plans and Jony Ive's design firm LoveFrom has collaborated with major brands, there is no verified evidence of this specific model, pricing, or collaboration. The Verge article citation appears fabricated.
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